Can your customers find your business on the Smart phones? Mobile has become one of the major platforms to drive traffic on your website. It is NOW mandatory to have a mobile version or a responsive website for your online business. As per the study Mobile Traffic To Local Sites Growing Faster Than To Total Internet, Now At 27 Percent.
Google has also taken a strong standpoint on mobile SEO, announcing there will be demotions if your site is not mobile friendly or is misconfigured when it comes to being mobile friendly.
When asked to Google, why it is mandatory to have a mobile site? Below are the 10 reasons Google stated for your website goes mobile.
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Australia is second only to Singapore in terms of smartphone penetration, with 37 percent of people owning one.
Google has a separate index for mobile content.
About eight in 10 smartphone owners use their phones while in stores to research products and prices before making a purchase, often preferring their mobile devices over a store employee, according to new research from Google
- The mobile web will overtake the desktop within 5 years.
- $1.6 billion purchased from mobile devices in 2009.
- 49% of Australians use their smartphones to research businesses, with a quarter having purchased products via their mobile.
- One fifth will also take their smartphone with them to research goods and services while they are out shopping.
- 19 percent of Australians search for local suppliers and services using their mobile on a daily basis.
- 7. 5% of the top 500 online retailers have a mobile website/iPhone app.
- Mobile advertising spending will surpass $6.5 billion in 2012.
- Users average 13 hours online per week, up from 7 in 2002.
- There are an estimated 2 billion mobile phones worldwide.
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So if you are thinking about building a website, you need to ensure the design is “responsive” so it is friendly on multiple platforms like mobile, smartphones and tablets. If you need more information about web design, please call 5520 6027.